BRAND CORPORATE IDENTITY : FINAL COMPILATION
28.3.2022 - 27.06.2022 | Week 1 - Week 14
Ng Wai Fern | 0354966
Brand Corporate Identity | Bachelor of Design in Creative Media
Final Compilation
LINK
Task 3 : POSITIONING & IDENTITY
INSTRUCTIONS :
FINAL SUBMISSION
TASK 1
Submission of Group project
Submission of Google slide
TASK 2
Task 2A Final submission
Task 2B Final submission
Bittersweet GIF
TASK 3
Final bittersweet brand profile PDF
Final bittersweet logo application PDF
TASK 4
Final bittersweet brand guideline
REFLECTIONS
Experience
From this module, I was able to come up with different design for the brand of our choice. Throughout this module, Ms. Lilian encouraged us to come up with more ideas which helps me in coming up with different ideas for the tasks. With the push from Ms. Lilian, I was able to come up with ideas that I initially didn't think of. This semester was a fun and tough experience for me as I am a new student so this is my first semester. I am not sure with what to do. With the help from Ms. Lilian during the feedback session, I was able to understand the task and refine my work better. Thank you Ms. Lilian for guiding me throughout this module. Overall, this module is a great experience.
Observations
Throughout this module, I was able to observe the elements used by big brands to make their brand identity stand out and memorable. Colours and typeface also plays an important role in making a brand identity stand out as it reflects the mood/feel of the brand. Throughout the task, I was able to pay attention to small details in the logo design and elements that can be used in the applications and brand guideline. Overall, a lot of thought and consideration is needed when it comes to designing a brand identity, application and brand guideline.
Findings
Throughout this module, I realized creating a brand identity is a long process. This module is a good learning opportunity as we get to learn how to create a brand identity from just an idea to a brand and its applications. Through this module, I also able to sit and think about the brand identity in terms of colour, typeface, design and many more. At the end of the module, I realized the small details helps in making the brand identity stand out from the rest.
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