BRAND CORPORATE IDENTITY TASK 2 : LOGO

May 22, 2022

BRAND CORPORATE IDENTITY TASK 2 : LOGO

4.4.2022 - 18.5.2022 | Week 2 - Week 8

Ng Wai Fern | 0354966

Brand Corporate Identity | Bachelor of Design in Creative Media

Task 2

LECTURES :

Week 3 : Type of marks

Logo

The term, logo is not made up of text and images that identifies a service/ product/ business/ person
It refers to all marks that represent a brand

Logotype

a logo type centered around a company name or initials

Logomark

a logo centered around a symbolic image or icon

Mark

signifies ownership/ identification
present the quality, ability and skill levels of its creator

Trademark

a symbol, word, or words legally registered or established by use as representing a company or product
used as a legal protection against intellectual property infringement/ theft

Week 4 : Brand ideals

Brand value

deliver engagement
direct bonds with target audience (purpose, personality and proposition transform the relationship, it is the reflective of customer's ideology)

Vision

The tenacity of what they believe is possible
Value storytelling to build culture and bonds

Meaning

Important to be explained, understood and approved so that it will have a framework for elements with logic

Authenticity

Self knowledge, know who they are and what they stand for
Being true to yourself is important while ensuring customers are seeing it

Coherence

The experiences feel familiar and have the desired effect for customers
Build trust, foster loyalty
Built on cohesive brand architecture
Utilizes specially designed colours, typeface families and format
Sense of familiarity and instant recognization

Flexibility

Open to change
Balance between control and creativity to adhere the identity

Week 5 : Postioning

Brand positioning, also known as positioning strategy, brand strategy, or brand positioning statement. The purpose of positioning is to make a lasting impression on the customer or to have something distinct about a brand that sets it apart from the competitors in the marketplace.

INSTRUCTIONS :

Task 2A : Research & Analysis

For task 2, Ms. Lilian brief us about the requirement and what to expect from this task. For task 2A, we are required to observe and collect 28 logos, 2 logos per day and do an analysis for the 28 logos.

Task 2B : Logo

For task 2B, we are required to come up with a brand idea and we are required to design a logo for the brand idea we will be choosing.

PROCESS

Week 2

Ms. Lilian ask us to come up with 3 brand idea about what occupation/business we would like to do. After talking to Ms. Lilian on the 3 choices. I have decided to work on option no.1 , fruit beer brand. The next step is to create mind maps on the brand concept, keyword and visual references.

Brand/business idea brainstorm

Week 3

I have decided to work on option no.1 , fruit beer brand. The next step is to create mind maps on the brand idea, keyword and visual references.

Bittersweet mind map

Visual reference and concept mind map

Week 4

For this week, I have come up with a mind map for keyword based of Bittersweet as Ms. Lilian advice so it will be easier to refer back when we are struggling with come up with ideas for the logo design. We are also required to come up with at least 20 sketches for the logo design. After talking to Ms. Lilian, I have decided to go for a mascot concept and developed the ideas based on the mascot concept.

Bittersweet keyword mind map

Week 4 - bittersweet logo sketches attempt 1

Week 4 - bittersweet logo sketches attempt 2

Week 5

For this week, I came up with more ideas based on the initial sketches. After talking to miss, I have decided to choose the mascot hugging each other as my logo design for Bittersweet.

Week 5 - bittersweet logo sketches attempt 3

Week 5 - bittersweet logo sketches attempt 4

Final Bittersweet logo sketch

Week 6

After choosing my final design idea out of the sketches. I moved on to the next step which is digitalization of the logo.

Bittersweet logo digitalization

For the next step, I start exploring black and white, reverse, colour palettes and typeset that represent well Bittersweet as a brand.

Black and white explorations

Bittersweet colour explorations

Bittersweet strapline typeset explorations

Bittersweet typeset explorations

For the clear space and space rationalization, I have used circle in the logo as to rationalize the space.

clear space and space rationalization

I also explored some patterns from the logo design.

Pattern attempt 1

Pattern attempt 2

Pattern attempt 3

Week 7

After talking to Ms. Lilian, the Black and white version should reflect the logo which is coloured.

reverse logo amended

black & white logo amended

FINAL SUBMISSION :

Task 2A Final submission

Task 2B Final submission

Bittersweet GIF

FEEDBACK

Week 3

General feedback

Idea is good and interesting

Specific feedback

Work on another mindmap for keywords

Week 4

General feedback

The sketches looks good

Specific feedback

Developed more on the mascot
Maybe can have contrast, one happy character and one sad character.

Week 5

Specific feedback

Can start exploring typeset
The mascots with contrast emotion works well in representing Bittersweet.

Week 7

General feedback

Overall looks good

Specific feedback

Black and white and reverse need to be rework to reflect the coloured version
Might want to explore more typeface for brand's body typeface

Week 8

General feedback

For task 2A, we need to insert references that are used.

Specific feedback

For task 2B, minimum size is too small which cause it to lose its details.

REFLECTIONS

Experience

From this task, it is a interesting experience and I have learned a lot throughout the process. Throughout the process, it was a fun process as I get to come up with creative and fun logo that represent my brand.

Observations

Through this task, I was able to observe and analysis logo design that we see daily around us. I was able to identify the elements used in the logo. I was also able to analysed on the elements and colours used which helps the brand to be memorable.

Findings

Through this task, research and references are really helpful throughout the process of creating the logo. The more sketches we produce are also helpful in the future task as we are able to developed more on the idea. The more idea we produce also help us to think out of the box on the possible ideas that can be produce and further developed. When working on the task, I have realized that space and rationale is very important when creating a logo. Lastly, a lot of thought and considerations is needed when designing a logo.

Search This Blog

Ng Wai Fern ( 0354966 )