BRAND CORPORATE IDENTITY TASK 1 : BREAKING BRAND
28.3.2022 - 11.4.2022 | Week 1 - Week 3
Ng Wai Fern | 0354966
Brand Corporate Identity | Bachelor of Design in Creative Media
Task 1
LECTURES :
Week 1 ( 28.3.2022 )
On the first week, everyone introduced themselves and each of us have to talk about a brand we have use/see that day. Miss Li Lian briefed what to be expected in this module and the timeline for the tasks.
Week 2 ( 4.4.2022 )
What is brand?
A particular identity or image regarded as an asset, owing and owning what the company values by using visual identity
What is brand identity?
- Use collection of visual elements to create or portray the image of a company
- Use visual identity to manage the message, image and gut feelings
- Is an act and the process of shaping a brand
What is branding?
- Giving the process of giving a meaning and shaping a brand consumer's mind
What is the benefits of branding?
- be special in competitive market
- attracts customers
- leads to customer loyalty
- makes a brand consistent
- easier and clear to introduce the services/products
What is the role of the designer in branding?
- do research for a brand to give form to the content, strategy and messaging
INSTRUCTIONS :
Task 1 : Breaking Brand
For task 1, we are required to research about a brand of our choice and create a Google slide. We are then required to compile our parts and put it in a google document. We are also required to create individual slides about the brand we have research together.
PROCESS
Week 1
On the first week, everyone introduced themselves and each of us have to talk about a brand we have use/see that day. Miss Li Lian briefed what to be expected in this module.
For task 1, we are required to form a group together for our first task, breaking brand. We will then required to choose a brand. My group choose Nestle as the brand we are going to research.
After completing the group project, we are required to work on our slides individually. I start by looking for some references for the colour scheme and style that represent NESTLE.
After doing some research, I have decided to use pastel yellow, white and blue as the main colours for my slides. I found out that NESTLE's logo is blue and white because the blue color of the logo represents purity. The pastel yellow represents the colour of milk since NESTLE's first product are wheat cereal with milk.
SUBMISSION :
Submission of Group project
Submission of Google slide
FEEDBACK
Ms Li Lian gave everyone a general feedback
- Research done well but too brief
- Some slides are lacking in visuals
- Instead of copy and paste the information from the research document, we should choose and rewrite in our slides.
- Copy and paste information from the research document, make the slide look like it is lacking in term of analysis.
REFLECTION
Experience
For the first week I was excited but a little overwhelmed as I am not sure what to do. I am grateful and thankful for my groupmate, Min Yuk as our group only have 2 group members compare to other group which have 3 people in a group.We were able to divide and get our parts done which causes no delay for our individual work.
Observations
Through this task, I was able to observe a brand story, the product they offer and the brand's identity. I also realized that there are so many things that contributes in building a brand, not only just by the visuals itself. This task gave me a better understanding about brands and how branding works
Findings
Through this task, a brand needs to consider a lot of aspects to have a clear position and brand image to attract the customers. Through this task, I will be able to know what a brand is and the branding of it in future tasks.
FURTHER READING
Figure1.2 What is Branding? by Marion
A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers. You can consider a brand as the idea or image people have in mind when thinking about specific products, services, and activities of a company, both in a practical and emotional way. This combination of physical and emotional cues is triggered when exposed to the name, the logo, the visual identity, or even the message communicated.
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