MAJOR PROJECT : FINAL COMPILATION

23.04.2024 - 09.08.2024  | Week 1 - Week 16

Ng Wai Fern | 0354966

Major Project | Bachelor of Design in Creative Media

Major Project : Final Compilation

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INSTRUCTIONS :

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Major Project 

In week 1, Mr. Asrizal give us a brief introduction regarding the module and what to expect in the next few weeks. For this Major Project, we are allow to do it in group or individual. For this project, I work together with Siti Maisarah 0347041. 

Week 1 

As it is the first week, we start off with the ideation process. As it is our final year project, we are encourage to come up with an idea that explores blue ocean strategy (a new market that haven't been explore). We come up with a few ideas in Miro.

Fig 1. Ideation

After coming up with a few idea, we decided that creating a game or board game would be an interesting project to work on. Based on that, we expand our board game idea.

Fig 2. Ideation for tabletop game

Week 2

On week 2, we consult with Mr. Asrizal on our project idea. Here are his feedback. 

• Look at the current board game market 
• Look at who they are serving
• Do we want to target the same market or expand a different one

Week 3

On week 3, we solidify our idea. Here are our proposal 

After submitting out idea, we were assigned a supervisor. Our supervisor is Ms. Anis. After showing her our proposal, here is the feedback.

• Overlook aspect cultural aspect tourism in Malaysia.
• Too broad with the game.
• Too much info in one board game
• Need to focus in one specific topic
• Try to come out with idea - Malaysia holiday, sport, media
• Try to avoid other general assumption 

Research aspect

• Make survey, and try to have a strong reasoning 
• Target Malaysian, 18-34y/o.
• Make a quick survey
• Try to research online quiz that are related 
• Need to cite research
• Need to create mood board, that related with the specific research topic about P. Ramlee.

Week 4

For week 4, we change our topic based on last week's feedback. We decided to focus on Malaysia media more specifically on P. Ramlee and his iconic works.  After deciding on the topic, we carry out our research and created survey to gain info for our topic

Here is a link to our survey : Survey

The survey helps us to make the right decision on the public's understand on Malaysia media and what type of table top they are interested. Here are the data from the survey.

Fig 3. Research data

After getting the data, we decided to create different level of difficulty for our game as there is a majority of participants who are not very familiar with P. Ramlee's work. Here are our planning for our tabletop game.

Fig 4. Board game general rules and guide

Feedback for week 4 

• The game dare contain challenges like continue the lyric, imitation, short quiz and etc
• Can use a timer to assist 
• Some clue/ time for them to do their research
• Different difficulty rules
• Based on the survey, there is a spark of interest among the participants 
• Can consider include landmarks of Malaysia that appear in the film we choose 
• Participants are aware of P. Ramlee but unsure of his movie 

Week 5

For Week 5, we start ideating the game contents and name for our board game. 

Fig 5. Ideation for board game name

Fig 6. Ideation for game content

Here are the feedback received for week 5

• Seniman serantau, instead of travel. We can focus on looking at genre or type of film that Pramlee have produce. More to emotion side
• For space harder level can appear 3 times, normal moderately and easy appear often. 
• Content wise we can test out to see if it works or not
• Design need to be explain in a phrase
• Design we can look at the assets used in the film
• Colour wise can use black and white on cards and border of the game while the space is coloured to create a contrast.
• We can start sketching regarding the board and the game card design.

After the feedback session, we work on the path and challenges of the game.

Fig 7. Ideation for board game path

Fig 8. Game content for challenges category

Week 6

For Week 6, we work on the logo design for the board game. Here are the designs.

Fig 9. Logo design #1

Here are the feedback we have receive for week 6.

• Content - take iconic line 
• Board - to reconsider the shortcut if it is worth it for player 
• Design - include motif of P. Ramlee, expand mood board and try styles that reflect P. Ramlee era but modern 

Based on the feedback, we amend our logo design and moodboard as it doesn't reflect P. Ramlee. 

Fig 10. Mood board refined

Here are our second attempt on the logo design

Fig 11. Logo design #2

Fig 12. Logo design #2 by Maisarah

Fig 13. Logo references

Feedback on our second attempt

• Almost got it, but need to be more adventurous with the design
• Better exploration
• The character design also looks like P. Ramlee 
• The one with the film reel is giving the right vibe for your game
• Play with the different text placement, combination of different shapr and sizes

Week 7
For week 7, I reworked on the logo design. Here is our third attempt.

Fig 14. Logo design #3 

Week 7 Feedback

• Second row second option and fourth option work well
• Use design system to design the logo
• Estimate the size of the board and box
• Where we want to place the logo

Week 8
For week 8, I refine the logo design based on last week's feedback.

Fig 15. Logo design #4

I also start working on the design for the cards while Maisarah work on the board design. As the game is about Malaysia media, specifically film/ movie. I am inspired by old movie ticket designs which I think is fitting with the theme of the game.

Fig 16. Card design #1

Week 8 feedback

• Card design can reflect the other item motif - example card is ticket, board is cinema etc
• Contrast in colour works - 3rd row card design
• Logo need colour version 
• Logo can reflect looney toon title show style
• Logo design enlarge text 
• Card design (template) same design different colour
• Improvise placement for card

Week 9
For week 9, I work on the coloured version of the logo and more layout option for the cards.

Fig 17. Logo design #5

Fig 18. Logo design - final

Fig 19. Card design #2

Week 9 feedback

• Logo green light
• Card test print
• Board refine and add visuals
• Background with texture is ideal
• Rule book folder concept is interesting
• Rule book as a book
• Infographic for card in user manual

Week 10 
For week 10, I continue working on the cards. I start working on the easy challenges part of the cards. 

Fig 20. Easy card design #1

Week 10 feedback

• Looks okay 
  
• The green looks off

Week 11

For week 11, I work on completing 36 cards for the easy category.

Fig 21. Easy card design #2

Week 11 feedback

• The cards colour looks okay 

We start preparing our proposal as we will be presenting our current work in progress and proposal the following week. Here is our proposal.

Week 12

For week 12, here are the feedback after our presentation

• Colour saturation can decrease
• The board can add element from places feature in P.ramlee film
• The road of the board can be film reel coming out from the canister/ film camera like going thru different era
• The frame can be simple 
• game play is already ok
• P. Ramlee illustration don't look like him
• Add more iconic element such as props etc
• Make the board size bigger.
• Make sure the space can at least feat 3 mini figures.

Based on the feedback, time is crucial. We start on reworking the illustration as it is also used in our logo. It took several attempts but here is the final result. We also change the illustration on the logo to keep it consistent.

Fig 22. P. Ramlee illustration #1

Fig 23. P. Ramlee illustration #2

Fig 24. Final logo after amendment

I also completed the card design for normal challenges, hard challenges and skip card.

Fig 25. Card designs

During week 13, we show Ms.Anis the amended version, she says we can start finalising as the designs look okay.

Week 14

For week 14, I start working on the guide book. The initial idea for the book was to create a folder look however the idea was later scrapped as it is not convenient for players and pieces might go missing. 

Fig 26. Ideation for guide book and point sheet

We opted for the classic rule/ guide book instead however we ran into a new problem. We wanted to create tabs for easy navigation however due o the custom size of the book and printing technical issues. We have to scrap that idea and instead create a category colour at the side of the page. So when looking from the side it is easy to navigate because of the colour.

For players to collect their points, I also created a point sheet which is inspired by old library booklist.

Here are the work in progress

Fig 27. Work in progress for guide book and point sheet

Week 15

For week 15, I continue working on the guide book and the point sheet. Here are the final designs. 

Fig 28. Final design for guide book and point sheet

For more detail on our project, here is our Miro

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SUBMISSION

Seniman Serantau Logo B&W

Seniman Serantau Logo colour

Seniman Serantau point sheet

Seniman Serantau skip card

Seniman Serantau easy challenges - back design

Seniman Serantau easy challenges - front design

Seniman Serantau normal challenges - back design

Seniman Serantau normal challenges - front design

Seniman Serantau hard challenges - back design

Seniman Serantau hard challenges - front design

Seniman Serantau guide book

Major Project - Final Presentation [Seniman Serantau] 

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REFLECTION

Experience

This module was different from other modules as we are creating a project from scratch as final year student. It is definitely an experience as I am working with a partner which I end up become friends with. It have been a great time working with Maisarah as we view things quite similarly. At the beginning of the project, I had a lot of doubt on what topic to approach. However with the help of Maisarah and Ms. Anis' guidance, I am able to work with a better view. My overall experience on this project have been great and fulfilling as I get to learn about Malaysia media and P. Ramlee. At the start of the project, I am unaware of P. Ramlee's work. I have always known him as a Malaysian actor who is popular however after this project, I am able to see the charms of his works. I hope when the players try out our game will feel the same as me!

Observation

Overall experience in design this board game was fun for me as it is a medium I have not try before. Definitely a lot of try and error along the way in terms of printing however it is a good learning experience. I really enjoy designing this project as I get to explore the retro design style. 

Finding

This project allow me to experience creating a board game from idea to end product. A lot of thought and consideration is needed for good user experience. It was definitely a new learning experience for me.