DIGITAL & SOCIAL MEDIA COMMUNICATION : FINAL COMPILATION

06.04.2023 - 06.07.2023 | Week 1 - Week 14

Ng Wai Fern | 0354966

Digital & Social Media Communication | Bachelor of Design in Creative Media

Final Compilation

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LECTURE NOTES

Week 1 : Data Collection

Week 3 : Web & Social Media Analytics

Week 5 : Personas

Week 9 : 4Cs

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INSTRUCTIONS :

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Task 1 : Social Media Analytics

In week 1, Mr. Asrizal gave a brief introduction regarding the module and what to expect in this module. For this module, we are required to form a group. My group consists of me, Sky, Emeline, Qian Tong, and Kenisha.

For task 1, we are required to familiarize ourselves with analytics data and metrics via analytics tool. Mr. Asrizal taught us how to use Google analytics. For task 1, we are required to use Google analytics and create a report. 

SUBMISSION :

Fig 1.0 Social media analytics

Task 2 : Content Ideation

For task 2, we are required to collaborate with a client for this project. At the beginning of the project, we reach out to some clients however some of them did not respond and some rejected our offer. There are 2 companies that were interested. One of them was Dao however after communicating with them, my group discussed and decided to abandon the idea of working with them as they show signs of unwillingness to corporate with us. The other company was Châteraisé. They showed potential interest in collaborating with us however they rejected our offer later on.

My group then decided to try to approach Dododots. After communicating with them, they were interested in collaborating with us. This was a positive sign for my group. We had a proposal presentation with the founder and their team from Dododots. In the proposal, we proposed an analysis of Dododots business, our strategies, and our aim for this collaboration. 

Fig 2.0 Proposal for Dododots 

After our proposal meeting, Dododots were interested with working with us for the next 7 weeks. After the meeting, we start working on content ideation. As a group, each of us are required to come up with 5 or more content ideas. We share our ideas and filter out similar or done-before ideas before adding them to our Google spreadsheet. There are a total of 6 themes and 31 ideas. Below is our list for content ideation. 

Fig 2.1 Content Ideation

Fig 2.2 Content Ideation for video

Task 3 : Content Planning

For task 3, we are required to plan the timeline for the execution and dateline for the contenting to be posted. We created a calendar for each month of the project. After planning the content timeline, we split each execution into 2 parts, copywriting, and design execution. To let each group member flourish their skill and experience, we decided to rotate the roles every week so it is fair for everyone. 

Fig 3.1 Content planning calendar (May)

Fig 3.2 Content planning calendar (June)

Final Project : Pitch Deck & Design Application and Development

For the final project, we continue to work on our executions. 

Fig 4.0 Behind the scene progress #1

Fig 4.1 Behind the scene progress #2

Fig 4.2 Behind the scene progress #3

Below are the execution that were done by me.

PROGRESS

Week 1 progress

Fig 5.0 Week 1 - group progress and feedback

Video : What should I wear today?

Fig 5.1 What should I wear today? - final

Week 2 progress

Fig 6.0 Week 2 - group progress and feedback

Social media post : "Patch perfect"

Fig 6.1 patch perfect draft #1

Fig 6.2 patch perfect draft #2 

Fig 6.3 patch perfect draft #3

Fig 6.4 patch perfect draft #4

Fig 6.5 patch perfect draft #5

Fig 6.6 patch perfect draft #6

Fig 6.7 patch perfect draft #7

Fig 6.8 patch perfect - final

Week 3 progress

Fig 7.0 Week 3 - group progress and feedback

Video : Will you wear this?

Fig 7.1 Will you wear this? - final

Week 4 progress

For week 4, I was in charge of the copywriting. 

Fig 8.0 Week 4 - group progress and feedback

1. Social media post : Say Goodbye to Acne

Draft #1
There are so many types of acne. Which pimple patch suits me?🤔

Don’t worry! Dododots to the rescue! 🌟Say Goodbye to acne by using Dododots pimple patches. Our pimple patches not just suck the gunk, it also heal and protect your skin 💖✨

#SayGoobyeToAcneWithDododots #dododots

Final caption

OMG!! There is an acne on my face😨

Don’t worry! Dododots to the rescue! 🌟Say Goodbye to acne by using Dododots pimple patches. Can finally say goodbye to acne after using Dododots pimple patches. Our pimple patches not just suck the gunk, it also heal and protect your skin 💖✨

#SayGoobyeToAcneWithDododots #dododots

2. Video : Meme Distorted Filter

OMG!! What is that on your face?!👀 Don’t worry! And have fun as Dododots pimple patches are waterproof !! They are cute, pretty and most importantly, you can have fun without worrying it getting ruin or wet!!💖✨ #HaveFunWithDododots #dododots

3. Video : "No more pimple Panic"

Oh no! Sudden break out in the morning?😨😱 Don’t worry!! Here comes to Dododots to the rescue!! No more pimple panic with the help of Dododots.💖✨ #NoMorePimplePanicWithDododots #dododots

4. Video : "What is so special about Sunway Pyramid? it's just a mall"

What is so special about Sunway Pyramid? It is just a mall🤔 Something is special about Sunway Pyramid because there is where Dododots vending machine is located!! Have you checked out Dododots vending machine? Do check it out to grab some pimple patches on the go! 💖✨ #dododots #pimplepatches

Week 5 progress

Fig 9.0 Week 5 - group progress and feedback

Video : Type of Dododots

Fig 9.1 Type of Dododots - final

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 FINAL  SUBMISSION

Fig 10.0 Social media analytics - final

Fig 10.1 Final Execution Dododots slide - Group 5 

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FEEDBACK
For feedback, the client and lecturer gave us feedback throughout the execution phase which help us to improve our work. Below are feedbacks that we receive every week from our lecturer and client and feedback for our performance from Dododots.

Fig 11.0 Feedback from client and lecturer 

Fig 11.1 Overall feedback from Dododots 

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REFLECTION

Experience

This module was different from other modules as we have quite a huge creative freedom. The ideation phase was a fun experience as we get to come up with fun and trendy content that the client have not done before. It was a fun experience as I was able to work together with my groupmates to create interesting content. The overall experience was great and I am thankful for the team at Dododots for being patient and friendly with us. 

Observations

Throughout the module, I was able to learn from other groups in terms of content planning and ideation. The content spreadsheet also help with my group's progress. We are able to make sure we are on track with our task and client's feedback. Besides that, I was also able to learn how agencies simultaneously manage and plan social media content for clients through this module.

Findings

Through this module, I was able to learn the importance of content planning and how content planning is done. Besides that, research regarding the target audience and the client's engagement with customer is important to come up with content that are suitable for the client's social media. Lastly, time management is important as the execution phase requires a lot of time to produce the content. Overall, I was able to flourish my skills and knowledge and I am glad that Dododots are happy with our performance.