CREATIVE BRAND STRATEGY : FINAL COMPILATION
Ng Wai Fern | 0354966
Creative Brand Strategy | Bachelor of Design in Creative Media
Final Compilation
LINKS
TASK 1 : CASE STUDY & CAMPAIGN PROPOSAL
TASK 2 : IDEATION AND DESIGN DIRECTION
TASK 3 : CAMPAIGN BRANDING
TASK 2 : IDEATION AND DESIGN DIRECTION
TASK 3 : CAMPAIGN BRANDING
INSTRUCTIONS :
FINAL SUBMISSION
TASK 1
Task 1A : Case Study
Task 1B : Campaign Proposal
Task 2
Design brief, ideation and design direction
Task 3
Introvert's Space final compilation
REFLECTION
Experience
From this module, I was able to experience the process of strategizing a brand from case study to design brief and ideation to executing the design. From Task 1A, I was able to observe and find out on how a company promote/brand their artist. From task 2, proposal, ideation and design direction is important as they help create the direction of the campaign. From task 3, I realise that having an art direction help with the designing process. Overall, from this module, the task are connected and help is one way or another. Lastly, the tasks are different from Brand Corporate Identity as this module required us to consider more and find out the ways to present our brand personality of the campaign.
Observations
For this module, I was able to learn about the customer journey map which was helpful later on in task 2. From the task, I was able to observe how other brands promote their campaigns and how they design to covey their brand personality and it is interesting to be able to view from a different perspective, from an audience perspective and from an designer perspective. Overall, a lot of ideation and consideration is needed when it comes to strategizing a campaign.
Findings
Experience
From this module, I was able to experience the process of strategizing a brand from case study to design brief and ideation to executing the design. From Task 1A, I was able to observe and find out on how a company promote/brand their artist. From task 2, proposal, ideation and design direction is important as they help create the direction of the campaign. From task 3, I realise that having an art direction help with the designing process. Overall, from this module, the task are connected and help is one way or another. Lastly, the tasks are different from Brand Corporate Identity as this module required us to consider more and find out the ways to present our brand personality of the campaign.
Observations
For this module, I was able to learn about the customer journey map which was helpful later on in task 2. From the task, I was able to observe how other brands promote their campaigns and how they design to covey their brand personality and it is interesting to be able to view from a different perspective, from an audience perspective and from an designer perspective. Overall, a lot of ideation and consideration is needed when it comes to strategizing a campaign.
Findings
This module is different from brand corporate identity task which I find it challenging at first however I was able to gain throughout the task. When doing task 1A, this module help us to understand more about creating a brand strategy compared to the last module, Brand Corporate Identity. Task 1A and 1B help me with understanding how a company/person would brand a personality. From task 2, I was able to have a clear direction for the designs. This task allow me to plan well step by step before starting the design process. At the end of the module, I realized that each task play its role in helping to strategize a campaign.
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