DESIGN RESEARCH METHODOLOGY ASG 4 : REFLECTION REPORT & FINAL COMPILATION
31.03.2022 - 10.07.2022 | Week 1 - Week 15
Ng Wai Fern | 0354966
Design Research Methodology | Bachelor of Design in Creative Media
Final Compilation and Reflection Report
INSTRUCTIONS :
SUBMISSION :
Assignment 1 : Proposal
Assignment 2 : Critical Review
Assignment 3 : Research Implementation - Primary Data
Assignment 4 : Research Reflection Report and Recorded Presentation
Recorded presentation - Ng Wai Fern's recorded presentation
FEEDBACK
Week 2
For my research topic, it was very general. For my research question, I have to narrow down to one area. I have to focus on the communication of graphic illustration and not about the job of a graphic illustrator. Example, How does graphic illustration communicate in advertisement and do they communicate well or not in advertisements. Citation is needed for my rationale and I need to rework my citation for my references. I have to work on my research problem and problem statement before next class. I was advice to read notes for week 1 and 2. Lastly, I have to identify what does my topic fall under as ( Design Culture or Design for Future Making or Social Design )
Week 3
For my research topic instead of Graphic illustration as a communication in advertisements, Dr. Jinchi suggested the topic as Graphic illustration in advertisements. For problem statement, Dr. Jinchi advice to reword my first paragraph and add on the definition of advertising .For the last paragraph for the problem statement, Dr. Jinchi advice to reword the last sentence to study on and add on the specific different categories of graphic illustration used in advertising ( billboard, magazine, newspaper and print ads). For research questions, What are graphic illustrations in communication? and What are illustrations in advertising? are not much of a research question. Instead it being a question, Dr. Jinchi advised to answer them and add on as a introduction to Graphic Illustration as a communication tools in advertising.
Week 5
Dr. Jinchi advice that I should check on the citation name. The 5 article chosen have no problem as it is between the past 5 years. She also advice me to read finish the article before starting my critical review as my critical review structure is wrong. She also advice me to refer to week 5 notes.
Week 7
Dr. Jinchi advice me better ways to rephrase my sentences for my critical review. She also told me to remove the article title as I am writing the 5 critical review individually. She advice that I should explain my critics and give my comment on the conclusion.
Week 9
Dr. Jinchi suggested that I could do a small group interview. The research method that I have suggested is also good. For the 5 advertisement, Dr. Jinchi advice me to look for advertisement that is suitable and make sure it is not a creative post. The advertisement need to be describe and have a general justification. For the survey question, Dr. Jinchi suggested to use likert scale for some of the question.
Week 10
Dr. Jinchi advice me to use literature to guide the question regarding age group and how often participant see an advertisement. For the advertisement poster, Dr. Jinchi advice me to check if the posters are advertisement or creative posters. For Q3 e, Dr. Jinchi suggested rather than using strongly agree or disagree, I can use number scale (1 -5).
Week 13
The slide's design good as it is clean and minimal with a used of colour. The element used in the slide can just used circle and arrow. The summary make sure is not too long. Research method can split into 2 slides for survey and visual analysis.
Week 15
Dr. Jinchi suggested to add constraints before the conclusion slide. Besides that, she also advice to take away the numbering for each topic and instead number the section. She also advice us to allocate some space for our video. Dr. Jinchi also advice to take away the questions for the data collection and analysis and instead reword them into a sentence instead of questions. Overall, my slides are clean.
REFLECTION
Experience
After completing this module, I have a different view on graphic illustration. This module was fun and interesting experience. There were a lot of mistakes that were made throughout the assignments but that what makes the learning experience fun as I get to learn from my mistakes. I also get to learn from my classmates and from the assignments that were carry out throughout the module. Overall, it was a very good experience as I get to learn how to conduct a research and also the knowledge gain from this module is useful and will help me with enhancing my work in the future
Observations
Throughout this module, I was able to learn from other classmates during the tutorial session. I observed that I made quite a lot of mistakes when working on the assignments which I was able to learn from later on. The assignments were interesting and I was able to observe the insightful findings from assignment 2 and 3. This module is a bit challenging as I struggled to write a descriptive and detailed explanation for this research but at the end, I was able to observe and learn throughout the module.
Findings
Through this module, I have a deeper understanding of the effectiveness of graphic illustration as a communication tool in advertisements. Through the assignments,
I realized that a research paper is more than just a summary of the sources or collection of different information. Instead, it involves interpreting and analyzing different point of view on the topic. Overall, I was able to gain knowledge when working on the assignments and the knowledge I gain from this module is helpful.
Comments
Post a Comment